Pepsico diversification strategy in 2014 case analysis

Focused on sustaining the impressive performance through: Product Innovation, Close Relationships with Distributors, International Expansion, and Strategic Acquisitions.


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  • Pepsico’s diversification strategy in 2014?

Situation Analysis General Environment Analysis Political, regulators, and legal factors Protectionism in emerging countries More and more protected consumers Stricter legislation to defend against obesity Gatorade was not allowed to use PepsiCo distribution channel for 10 years.

Zack Thiele. Jalal Ud Din. Grace Magdalene Leong Li Bin. Joyner Rodrigues. Siddharth S Taleda. Morgan La Femina. Nilesh Singh. Sahar Haddad.


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    Pepsi - Co Diversification Strategy Case Analysis

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    PepsiCo Global Company Strategy

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    Amit Pandey. Luke Shaw. Skip section Trending Officer Off Limits. No Downloads. Views Total views. Actions Shares. No notes for slide. Overview of And Competitors 4. Donald M. Kendall Mr. Wayne Calloway — mid s Ms. Indra Nooyi — now 6. Global Divisions of Pepsico 7. Latin America LA Beverage Snack Corporate strategies Mergers and acquisitions Corporate strategies Strategic alliances Innovation in marketing initiatives Corporate strategy Corporate strategy Increasing core organic revenue Product diversity 2. Extensive distribution channel 3. Competency in mergers and acquisitions 5.

    Successful marketing and advertising campaigns 7. Complementary product sales 8. Proactive and progressive 1. Over-dependence on Wal- Mart 2. Low pricing 3.

    Extract of sample "Pepsi Company 2014 Diversification Strategy"

    Questionable practices using tap water but labeling it as mountain spring water 4. Much weaker brand awareness and market share in the world beverage market compared to Coca-Cola 5. Too low net profit margin Growing beverages and snacks consumption in emerging markets especially BRIC 2. Increasing demand for healthy food and beverages 3. Further expansion through acquisitions 4.

    Sample Essay on PEPSICO Diversification Strategy

    Bottled water consumption growth 5. Savory snacks consumption growth 1. Changes in consumer tastes 2. Water scarcity 3. Decreasing gross profit margin 4. Legal requirements to disclose negative information on product labels 5. Strong dollar 6. Value-chain match-ups The Power of 4 Global Brand This PepsiCo SWOT analysis reveals how the second largest food company in the world uses its competitive advantages to dominate snack and beverage industries.

    So, Things like this can give a specific product in an industry a competitive edge over the, - Threat of new entrants is high in the industry. Suppliers in food and beverage, This is because they are supplying commodities, very general unspecialized goods that, can be found locally and internationally very easily. McKay, B. You can find out more about which cookies we are using or switch them off in settings. Related: Who Owns Coca-Cola? The economic impact of foreign exchange rates movements on them is complex because such changes are often linked to variability in real growth, inflation, interest rates, governmental actions, etc.

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    How to cite this page

    It plays a critical role in ensuring long-term growth of a business entity. PepsiCo International produces and distributes this portfolio of brands around the world.